Client: Gota _ Café de especialidad
In collaboration with: Federal Estudio
Location: Buenos Aires AR _ Barrio Chino _ Galería Vía Viva
Proyect: Concept, Branding, Art Direction, 3D character development.
Year: 2023.
With its bold and acid personality, Gota Café has become a key point in the tour of one of the most important areas of Buenos Aires. With a star product and a unique proposal, there is always a queue at the smallest store in Vía Viva.
We took as a starting point the desire of who are behind Gota, to build a brand with a challenging personality, which does not want to please but certainly wants to attract the attention of those who walk along the street.
So we developed guidelines for communication along with the graphic development of the brand and incorporated Mr. Drop as a main character.
For the aesthetic style of the store, we proposed to work with a contradictory approach. Not from the design itself, but from the experience of the observer. A minimalist aesthetic, clean, satisfying to the eye and photographable, but incorporating absurd elements, which burst into the context with a reaction of "what is that!"
As you can see, our friend Mr. Drop is one of them and also sassy pieces of communication or even the names of the coffees on the menu.
With the courage to be desliked, Mr. Drop works as a key asset, making the Gota universe expand to different applications that will be part of the lives of those who consume the brand.
With his distinctive face and physical characteristics, merchandising pieces and other key actions were developed, such as turning him into a 2-meter giant! in the smallest store of the street, who is enjoying a coffee and with whom everyone wants to take a picture ;)
With his distinctive face and physical characteristics, merchandising pieces and other key actions were developed, such as turning him into a 2-meter giant! in the smallest store of the street, who is enjoying a coffee and with whom everyone wants to take a picture ;)
We accompany the brand in the construction of taglines to build solid narratives for communication, both in social media as well as in the daily dynamics on the store, printables, etc.
One of them, is "The last drop" : those moments where just one more thing can make you explode. Always accompanied by the grumpy attitude and with funny proposals of scenarios that can happen to us on a daily basis.
☺ Thanks for your time! ☺
The work published here was entirely done for Gota Café sin filtro ® including those dimensions of the project that the client may decide not to apply in his company for external reasons.
Concept & Creative Direction: Luz Carranza + Ray Armani
Brand developement, communication & activation: Luz Carranza
3D character developement: Ray Armani
Arq. studio: Federal Studio
Photos on this project: Federal Studio, Luz Carranza, Sergio Aguirre
